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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Blockchain technology and applications for digital marketing / [edited by] Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez. — 1 online resource (xxiv, 329 pages) : illustrations (chiefly color. — (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). — "Premier Reference Source" -- Cover. — <URL:http://elib.fa.ru/ebsco/2956650.pdf>.

Record create date: 3/11/2021

Subject: Internet marketing.; Blockchains (Databases); Blockchains (Databases); Internet marketing.

Collections: EBSCO

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Group: Anonymous

Network: Internet

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"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--.

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Table of Contents

  • Cover
  • Title Page
  • Copyright Page
  • Book Series
  • Editorial Advisory Board
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Chapter 1: Blockchain Technology and Its Brunt on Digital Marketing
  • Chapter 2: Applications of Blockchain Technology for Digital Marketing
  • Chapter 3: Blockchain Towards Decentralized Digital Marketing
  • Chapter 4: AIC Algorithm for Online Purchasing Intention
  • Chapter 5: Role of Cryptocurrency in Digital Marketing
  • Chapter 6: Blockchain Technology in Tourism Management
  • Chapter 7: Developing a Model to Highlight the Relation of Digital Trust With Privacy and Security for the Blockchain Technology
  • Chapter 8: Design Family Health Management System Based on Ethereum Blockchain Interaction With MyEtherWallet Using Solidity
  • Chapter 9: Investigation on Industry Applications of Blockchain Technology
  • Chapter 10: Risk-Resilient Supply Chain Using Blockchain Technology
  • Chapter 11: Role of Cryptocurrency in Digital Marketing
  • Chapter 12: The Integration of the Blockchain Technology Into Wine Tourism
  • Chapter 13: Adoption of Blockchain Technology
  • Chapter 14: Impact of Blockchain on E-Commerce
  • Chapter 15: Analytical Impact of Technology on the COVID-19 Pandemic
  • Chapter 16: Blockchain and the Future of Digital Marketing
  • Chapter 17: Motivating Antecedents and Consequences of Blockchain Technology in the Insurance Industry
  • Compilation of References
  • About the Contributors
  • Index

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