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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Developing relationships, personalization, and data herald in marketing 5.0 / Jasmine Kaur, Priya Jindal, Amandeep Singh. — 1 online resource (xxv, 327 pages) : illustrations (some color), color map. — (Advances in marketing, customer relationship management, and e-services (AMCRMES) book series). — <URL:http://elib.fa.ru/ebsco/3312741.pdf>.

Record create date: 2/23/2022

Subject: Internet marketing.; Marketing — Technological innovations.; Customer relations.; Marketing sur Internet.; Marketing — Innovations.; Customer relations.; Internet marketing.; Marketing — Technological innovations.

Collections: EBSCO

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Network: Internet

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"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--.

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Table of Contents

  • Cover
  • Title Page
  • Copyright Page
  • Book Series
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Chapter 1: People-Based Interaction in Modern Marketing
  • Chapter 2: Sentiment Analysis and Review Rating Prediction of the Users of Bangladeshi Shopping Apps
  • Chapter 3: Marketing in a Pandemic
  • Chapter 4: Developing Relationships, Personalization, and Data Herald in the Pandemic
  • Chapter 5: Neuromarketing
  • Chapter 6: Role of Blockchain and Data Visualisation in Advertisement Lead Purchase Across Social Media
  • Chapter 7: Demystifying the Role of Neuromarketing in Creating Value for the Marketers
  • Chapter 8: Developing Customer Engagement Through Artificial Intelligence Tools
  • Chapter 9: Blockchain Technology
  • Chapter 10: Neuromarketing Approach
  • Chapter 11: An Assessment of Blockchain and Artificial Intelligence as Transformational Technologies in Marketing
  • Chapter 12: Marketing Strategies in the Era of COVID-19
  • Chapter 13: An Experimental Investigation of Customer Engagement in Indian Retail Banking
  • Chapter 14: Machine Learning and Artificial Intelligence
  • Chapter 15: A Bibliometric Analysis of Green Tourism Based on the Scopus Platform
  • Chapter 16: Demystifying Neuromarketing
  • Compilation of References
  • About the Contributors
  • Index

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