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Massengill, Rebekah Peeples. Wal-Mart wars: moral populism in the twenty-first century / Rebekah Peeples Massengill. — 1 online resource (xvii, 225 pages) — <URL:http://elib.fa.ru/ebsco/564162.pdf>.

Record create date: 4/12/2013

Subject: Retail trade.; Marketing — Moral and ethical aspects.; Marketing — Political aspects.; BUSINESS & ECONOMICS — Industries — Retailing.; SOCIAL SCIENCE — Sociology — General.

Collections: EBSCO

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Wal-Mart is America's largest retailer. The national chain of stores is a powerful stand-in of both the promise and perils of free market capitalism. Yet it is also often the target of public outcry for its labor practices, to say nothing of class-action lawsuits, and a central symbol in America's increasingly polarized political discourse over consumption, capitalism and government regulations. In many ways the battle over Wal-Mart is the battle between "Main Street" and "Wall Street" as the fate of workers under globalization and the ability of the private market to effectively distribute pr.

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Table of Contents

  • Cover
  • Contents
  • Acknowledgments
  • Preface
  • PART 1 WHY SHOULD WE CARE ABOUT THE WAL-MART DEBATE?
    • 1 Constructing Moral Markets
    • 2 Contextualizing the Wal-Mart Wars
  • PART 2 COMPETING FRAMEWORKS FOR MARKET MORALITY
    • 3 Individuals and Communities
    • 4 Thrift and Benevolence
    • 5 Freedom and Fairness
  • PART 3 MARKET MORALITY IN MEDIA AND POLITICS
    • 6 How Wal-Mart Wins the War of Words
    • 7 Moral Populism in the Twenty-First Century
  • Appendix: Methodology
  • Notes
  • Bibliography
  • Index
    • A
    • B
    • C
    • D
    • E
    • F
    • G
    • H
    • I
    • J
    • K
    • L
    • M
    • N
    • O
    • P
    • R
    • S
    • T
    • U
    • V
    • W
    • Y
    • Z
  • About the Author

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